Here are some suggestions for encouraging more reviews of your business. Some result from my own personal experiences as an assessment site “super user” and some are only good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please!

Take part in the most effective review sites.

Not all review sites are created equal. Search for the ones that have features to cut back fake reviews and give business owners tools for answering reviews buy google reviews. Activate your business account and optimize your business listing (it’s free). By claiming your listing you will receive notices when new reviews are posted and traffic reports on what many users viewed your business page each week.

Be proactive with your entire reviews.

Thank your reviewers because of their feedback, both positive and negative, in a regular manner. Yelp.com, the largest review site, allows business owners to respond publicly or privately to your reviews. An individual message is a great solution to acknowledge a writer and it shows you’re attending to as the company owner. Caution: don’t be rude or defensive in virtually any way. I’ve seen this backfire big style when a reviewer publicly posted the company owner’s rude response with their updated (and even more negative) review! Make sure to see my upcoming post on how best to respond effectively to negative reviews.

Take advantage of offers on your own listing page.

Some review sites such as for example Yelp allows businesses to create offers on their listing page. Since users of those sites tend to be more likely to be active reviewers themselves, you’re directing your offer to the very best online “influencers” ;.

Link to examine sites on your own website.

Include the site logo with your other social media marketing links, “Follow us on…” Again, I’d only connect to the absolute most responsible online review sites like Yelp.

Promote your presence on review sites.

Put in a link in your e-newsletter, include it in your advertising and social media marketing pages. You may also blog about your reviews and link back once again to the specific review page. Don’t let a few negative posts make you want to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be employing you, so preach it to your choir!

Point-of-Sale signage.

Many review sites offer point of sale materials, such as for example static clings and stickers that retailers can attach to their door or cash register to market their site.

Be active in the Online Community.

Be a dynamic reviewer yourself. It’s an effective way to achieve knowledge of town and fun to complete! Just don’t review your own personal business or your competitors. You’ll likely get caught at it and the penalty isn’t with the risk.

Lastly, it is considered bad etiquette to directly solicit friends and customers for reviews. And truth be told, this tactic might not do any good. Some review sites allow us algorithms to filter out reviews from one-time reviewers or those with incomplete profiles simply because they are generally less credible as well as fake. However, promoting your business’s presence on a particular review sites is an excellent practice and will naturally result in more and better quality reviews. Online reviews not merely benefit your website’s search engine optimization, but your person to person advertising!

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