You have a listing of folks you intend to send gifts to. Most are out of state. Then you can find your immediate siblings. Some you understand well. Others? You just don’t have a hint as to what half of them like? So you see providing them with a gift certificate. In the end money doesn’t grow on trees. The fact is with the cost of gas doubling over the past couple of years, inflation on our heels and the growth in family reunion attendance, offsetting the cost of gift giving by finding inexpensive items that every body loves is becoming a level greater challenge then it ever has been. Thus the growing popularity of gift cards.

The National Retail Federation anticipated $17.24 billion worth of holiday sales a year ago in gift cards. The reasons gift cards are very frequently bought rather than other things are numerous. No body wants to offer a gift that is not appreciated. In addition, who wants to burden down an aging relative with having to drive several miles to a shop she nevers shops in order to exchange the gift.

Mark Askew, founder of says, “Folks once thought that with a gift card you couldn’t go wrong trying to please. And this seemed logical at the time. Thus as gift cards gained popularity many merchants jumped on the bandwagon. But until recently gift card weren’t all these were considered to be.”

All too true. As an example, what if you offer a gift card from the sporting goods store to someone who’s not into sports? Or even a gift to look a jewelry store to somebody who lives too great a distance from the store to even bother to look there.

But has the gift card changed all very much over the past three or even more years? Perhaps. Prepaid gift cards issued by VISA and MasterCard give you a way to employ a gift card anywhere credit cards are accepted. Prepaid debit card issuers and 60 percent of store gift card issuers provide potential to obtain an upgraded card with the rest of the balance if the original is lost or stolen. But getting a replacement may require the purchase receipt and the card number. Some companies may accept other proof purchase. The gift card recipient would need to have every one of these papers to obtain a replacement. No surprise a significant percentage of gift cards have gone unredeemed. Having said that, when investing in a gift card, look carefully at the pre-purchase disclosures of terms and conditions on the internet site and the packaging in the store. If terms are not given or appear too cryptic to be complete don’t buy.

So each time a recipient receives a shop issued gift card from a shop they don’t like obviously the card just sits in a cabinet drawer until it’s long after dark expiration date? Are merchants pocketing the bucks while the gift card purchasers just dispose of money? Which was once the case. But companies like Sears announced it is eliminating expiration dates from all gift cards issued beginning December 17, 2003. Other card issuers have been quickly following suit. خرید گیفت کارت

In addition to less expiration date worries nowadays there are a number of companies dedicated to redeeming major retail gift cards for recipients of unwanted, unredeemed gift cards. One site,, offers gift card ordering, redemption programs along with gift card exchanges. A number of these companies offer services for such card issuers as Best Buy Starbucks and Outback SteakHouse. Still with all the current recent changes in support of the recipient losing the impersonal commercial stigma connected with gift cards has been a challenge.

Still with all the current work to personalize a gift card they still seem to need help to stick out in the crowd of greeting cards and gift bags. In the end a gift card is four times smaller that the simple greeting card and weighs only a few ounces. Does this signify gifts card don’t have what it requires to stick out among large presents? Some issuers compensate with this by upping the monetary value of gifts cards. Some cards values far outweigh any large dominating boxed gift. From $200 to $300 or more. With the advent of prepaid debit gift cards from VISA, MasterCard, American Express and DiscoverCard folks can offer a gift card valued at $500 to around $3000 dollars depending on the provider. Perhaps big things do can be found in small packages.

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