Enhancing brand visibility is not any child’s play. Content creators need certainly to roll-up their sleeves and work diligently to ramp up their social media presence. dispensary near me However, in this, additionally they need to follow along with certain rules to ensure their posts do not clash with town guidelines of numerous social media channels. Instagram is hands down one of the most trusted social media outlets to improve their reach and bolster their image. Indeed, a well-established presence with this platform can work wonders for a business.
However, for cannabis entrepreneurs, the specific situation can turn a little disheartening. Instagram for cannabis store is becoming problematic mainly due to its stranglehold on cannabis businesses. It could be observed in the proper execution of shadowbanning the content of such companies, which hinders their efforts to improve their reach with this popular platform. Surely there should be a way around it. More to the point, what does shadowban entails?
What Is Shadowbanning?
It refers to blocking the content of a particular user on social media in a way that the user doesn’t realize that it’s happening. Once shadowbanned, social media platforms like Facebook, TikTok, or Instagram will hide your posts from occurring on hashtags. If you are shadowbanned on IG, your posts won’t show on other’s feeds till the individuals follow you.
Quite simply; shadowbanning is the ultimate nightmare of content creators and marketeers. It dramatically lowers your page’s ability to be found by new followers. Worst still, you won’t even get a notice from Instagram about you being shadowbanned. The clever algorithm will quietly do its work, leaving you stranded in darkness.
If Instagram deletes your posts because of it being against their community guidelines multiple times, you could find your whole account getting permanently deleted soon. Suffice to express that you don’t, regardless, want that to happen. So, how could you get the right path around it? Well, by following certain tips and tricks.
Instagram for Cannabis Store – How to Use the Algorithm for Your Advantage
Let’s call a spade a spade. If you are a business operating with the cannabis industry and posting images of cannabis and its products, Instagram won’t like them. Consequently, you will need to bear the burden of becoming shadowbanned. But you can’t deny that social media platform is really a significant component of your social media marketing strategy. Given below are tips that you should use for promoting your organization on it.
1. Focus on content diversity
First, assess what your organization delivers to the customers. Then, compile a number of pictures and videos that reflect your customer experiences and your brand vision. When you learn how your brand suits the wants of its customers, you will have the ability to uncover the consumer experience your business showcases.
With this specific outlook, share images of one’s staff, dispensary activities, the honours you’ve received, and that which you advocate. This should express the lifestyle your audience desire to see when they connect to your brand. Your aim should be to collaborate in the cannabis culture on Instagram actively rather than flaunting your products. In short, share lifestyle, experiences, and people on the IG page.
2. Leverage Instagram tools
There’s no shortage of tools that Instagram provides to the brands. You should use tools like Instagram Stories, Instagram Guides, Reels, and Carousel posts to improve your engagement with your audience and help them get to know you better. Each one of these tools have different features and are great for promoting your brand in numerous ways.
As an example, using Instagram Guides, you can offer more comprehensive content like tutorials and frequently asked questions. While with Reels, you can make incredibly captivating 15 to 30-second videos about your brand and publish them. If you wish to post some long-form video content, feel free to use IGTV.
3. Become a responsible hashtag user
Here’s where you need to tread carefully. You can’t use popular hashtags like #cannabis, #weed, #cannabiscommunity, and many more in your posts. It’s a sure-shot means of making yourself shadowbanned. You’ll need to carefully phrase your hashtags, even when meaning taking out the hashtags of cannabis completely. Turn innovative and use unique words like C*nnabis in your Facebook and Instagram pages. Rather than weed, write ouid or st0ner for a stoner.
4. Make your content informative.
Who doesn’t love to obtain knowledge and information? Facebook and Instagram are always up for it. Accredited publications that bring studies and research on cannabis do not get shadowbanned primarily because they are educational in nature. Have a cue from such educational accounts and gear your content to educate people about terpenes interactions and legal rules. It provides you with an air of authority. Impart new knowledge to your followers in every single video of yours.
Today, hemp and cannabis companies are striding ahead in removing the stereotypes associated with your products. It also means that there are plenty of incorrect information about cannabis and hemp products that have to be rectified. Leverage it and start building a connection of trust with your audience.
5. Don’t commit the mistakes you can easily avoid
You will find the surroundings of Instagram for cannabis store becoming more unfavourable for your organization if you keep committing blunders regarding your content with this platform. Here are a number of the errors as you are able to rectify.
The Takeaway?
Don’t fall into the trap to getting inspired by a business that is successfully able to advertise its cannabis-related sales content on IG. Realize that in accordance with Instagram’s rules, posting any product or service linked to cannabis isn’t correct. Lastly, become knowledgeable on the new rules and regulations in order that you don’t make any mistake.