People always claim that men are much harder to buy gifts for than women, and perhaps even harder to buy for are business men. These men are the high flyers of industry; they seem to own all the most recent gadgets, fashions and all the imaginable potential gifts. But, I hear some of you saying, isn’t it the thought that counts? Well sure it is, but wouldn’t you rather present somebody with a gift they’ll treasure for life rather than an inanimate object which will either gather dust in the corner of the attic for a long time as well as worse be thrown away. In this case you will need to personalise your gift.
Now we all know that a busy and successful man of the world doesn’t have much space in his life for personalised mugs and coasters or placemats and goblets, so you will need to actually think of his everyday activities. For a person who’s stuck at the office at his desk all day long, why don’t you remind him of individuals he is working to look after? A personalised photo frame with a cheeky or sentimental photo featuring an image of his family will ease the pain of being away from the house all week long. And for the single guy why don’t you frame an image of him indulging in one of his favourite hobbies, for example, an image of him fishing enclosed in a figure bearing the slogan “Hold on inside!” Little quirky gifts for him such as for example these, may help him through the monotony of his daily workload and give him something to work towards. Personalised desk calendars are another personal yet practical present he is likely to keep for at the very least twelve months!
For the travelling business man desk top items aren’t always the wisest choice. That’s where personalised cufflinks enter into play. Every businessman worth his salt needs to look the part and no shirt looks sharp without some top class cufflinks. Suits may look smart but let’s face it, wearing the same day in and day out could be pretty tiresome, so allow their personality to shine through their cufflinks; a small yet noticeable outlet.
For a football fan the personalised cufflinks come into their own with a range of styles from footballs, mini jerseys, and a red and yellow card set! For the connoisseur why don’t you indulge his whim with a small cognac bottle and glass pair of cufflinks? In the event that you browse online you cannot fail to get a couple of cufflinks suitable for your recipient, the virtual world can be your oyster!
The easiest way to think about the best gifts for him is always to relax and consider their lifestyle and interests. Try and purchase a gift they can incorporate into their daily living, be it practical, personal or both! The more use a person will get from a gift the more they’ll appreciate it. Even a gift to remind them of life away from workplace can bring a smile to your recipients face and that in itself is the greatest reward to any loved one.
The first step in developing a successful small business marketing strategy is to make sure that you have a really solid handle on your target market online. Ask yourself: Who are my customers? Once you’ve identified who they are, ask yourself: What are my customers’ problems? What are their dreams and aspirations? The surest way to answer those questions, of course, is to ask your customers themselves.